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Adobe Marketo Engage Architect Master Sample Questions (Q40-Q45):

NEW QUESTION # 40
A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A. Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
B. Update stage actions on MQL to include email domain address belonging to TAL
C. Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
D. Update transition rules on MQL to include email domain address belonging to TAL
E. Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads

Answer: A,D

NEW QUESTION # 41
What is a primary benefit of implementing naming conventions in Marketo?

A. Improves campaign aesthetics
B. Simplifies campaign management and reporting
C. Ensures faster email delivery
D. Increases engagement rates

Answer: B

NEW QUESTION # 42
A bank has a secure Marketo instance that can only be accessed via company VPN. All external user login is disallowed, preventing any unauthorized users from accessing information. The company is about to integrate a third-party database tool for data enhancement via API.
How would a Marketo administrator ensure that unauthorized access will not occur when adding the new integration?

A. Enable IP Restrictions to allow only IP addresses from specified APIs to access the Marketo instance
B. Restrict user login to SSO only, preventing any non-API user from accessing the Marketo instance
C. Restrict API access to a specific geographic region
D. Create a Custom Service for use with the REST API, ensuring that data is protected when at rest

Answer: A

NEW QUESTION # 43
Which security measure is most effective in preventing unauthorized data access in Marketo?

A. Increasing engagement campaign approval settings
B. Limiting segmentation by lists
C. Using encrypted fields in forms
D. Implementing Single Sign-On (SSO)

Answer: D

NEW QUESTION # 44
Which metrics are essential for evaluating email performance? (Choose two)

A. Page Load Time
B. Unsubscribe Rate
C. Open Rate
D. Conversion Rate

Answer: B,C

NEW QUESTION # 45
......

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